Workflows for sales & business development

Workflows For Sales And Business Development | Automate Scheduling For High-Performing Teams

Boost your sales and business development with automated scheduling workflows, reminders, and follow-ups. Streamline your pipeline, eliminate no-shows, and close more deals with Cal.com’s flexible infrastructure.

Workflow/Sales & business development reminder workflowSave

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Sender name

Cal.com

Message template

Reminder

Adopté par des entreprises en forte croissance dans le monde entier

How automated workflows power your sales process

Cal.com Workflows let sales teams automate scheduling, reminders, and follow-ups, so you can focus on building relationships instead of chasing meetings.

01

Set up your sales event triggers

Define what triggers your workflow—such as when a prospect books a meeting, a demo is scheduled, or a follow-up is required.

02

Choose your automated actions

Automatically send confirmation emails, SMS reminders, or Slack notifications to prospects and your sales team.

03

Personalize communication at every touchpoint

Customize email and SMS templates with prospect names, meeting details, and branded messaging for a tailored experience.

Key benefits for sales and business development

Automated workflows give your sales team a competitive edge by saving time, reducing manual work, and keeping deals on track.

Meeting reminder

now

Hi, this is a reminder that your sales & business development meeting with Alex is in 30 mins

…

01

Eliminate manual scheduling

Automate every step of the meeting booking process, from initial outreach to post-call follow-ups, freeing your team to focus on selling.

Bookings

Today

Tue, 13 May9:00am - 9:30amSales & business development kickoff | Q2
Tue, 13 May10:30am - 11:00amSales & business development team standup

This week

Tue, 14 May10:30am - 11:00amSales & business development review
Tue, 14 May1:00pm - 1:30pmClient follow-up

02

Increase meeting attendance rates

Send automated reminders and confirmations via email, SMS, or WhatsApp to ensure prospects show up prepared and on time.

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Message template

Reminder

03

Accelerate your pipeline

Keep momentum with automated follow-ups and instant notifications to your team when prospects engage or reschedule.
Email subjectAdd variable

Are you joining the sales & business development session on {EVENT_DATE}

Normal BIlink

Hi {ATTENDEE},

Please confirm if you're still planning to attend by clicking the button below:

{CONFIRM_ATTENDANCE}

This reminder was triggered by a Workflow in Cal.

04

Deliver a consistent, professional experience

Branded, reliable communication at every stage builds trust and helps your team stand out in a crowded market.

Advanced features for sales scheduling automation

Empower your sales and business development teams with features that go beyond basic booking apps.

Multi-channel reminders and confirmations

Reach prospects where they are—by email, SMS, WhatsApp, or even Slack—so no meeting falls through the cracks.

Automated lead routing

Assign meetings to the right sales rep based on territory, availability, or custom rules using intelligent routing.

Customizable templates for every sales stage

Send personalized, branded communication for discovery calls, demos, contract reviews, and more.

Seamless CRM and calendar integrations

Sync events and data with your CRM and calendar tools to keep your pipeline and records always up to date.

Self-hosting and API-first flexibility

Deploy on your own infrastructure with Cal.com's open-source platform and access robust APIs for custom workflows.

Real-time analytics and reporting

Track meeting outcomes, attendance rates, and workflow performance directly from your dashboard.

Découvrez comment les workflows gardent votre planification sur la bonne voie

Découvrez comment Cal.com Workflows simplifie la planification, automatise les rappels et assure le bon déroulement de vos réunions. Voyez des exemples concrets de la façon dont les équipes utilisent les workflows pour réduire les absences et gagner du temps.

Tous vos outils essentiels synchronisés avec vos réunions

Se connecte à Slack, Salesforce et plus de 100 autres outils. Les réservations apparaissent là où votre équipe travaille déjà.

Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
  • Google CalendarVérifie les conflits dans chaque calendrier et ajoute la réservation.
  • Zoom VideoDonne à chaque réservation son propre lien de réunion.
  • SalesforceConsigne la réunion sur le contact et l’envoie au propriétaire.
  • HubSpot CRMAjoute les réservations aux contacts et aux affaires.
  • SlackAvertit l’équipe dès qu’une réunion est réservée.
  • StripeEncaisse le paiement quand le créneau est réservé.
  • FramerPlace votre page de réservation sur un site Framer.
  • ElevenLabsDonne aux agents vocaux une voix IA réaliste.
  • LinearDéfinit votre statut sur Absent du bureau depuis votre calendrier.
  • Meta PixelMesure les réservations issues de vos campagnes Meta.
  • UmamiCompte les visites de votre page de réservation, en privé.
  • WhatsAppRetrouve vos invités sur un chat WhatsApp ou un appel vidéo.

Questions fréquentes

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Nos utilisateurs sont nos meilleurs ambassadeurs. Découvrez pourquoi nous sommes le premier choix pour planifier des réunions.

  • Thrilled with this scheduling app—it's a game-changer. The intuitive interface and advanced features streamline my time management. The standout, however, is the incredible support team—swift, expert responses to every query. A perfect combo for seamless scheduling and top-notch customer service. P.s. Way better than Calendly
    Mickeysur Trustpilot
  • Without a doubt the best calendar/scheduling application I have ever used. It has all of the advanced features I need while also being insanely intuitive and straightforward for both end-users and booking recipients. Love it!!
    davidvkimballsur Trustpilot
  • more elegant than Calendly, more open than Savvycal, cal.com works and it feels just right.
    flo meriansur Product Hunt
  • Amazing. I've been sharing it with everyone I know. It's helped me create more events spontaneously, because of how smooth it is compared to Calendly and Harmonizely.
    Bensur Product Hunt
  • I just migrated from calendly to cal.com I'm liking it so far. I wasn't particularly displeased with calendly. It's fine. But I like that cal is OSS and my sub to calendly was coming up for renewal so I thought I'd check it out. Looks good.
    Kent C. Dodds 🌌@kentcdodds sur X
  • (finally) made the move to @calcom after I couldn't find how to edit events in the calendly dashboard and I must say - dash is 10/10 Bravo @peer_rich and team (I should have moved over years ago!) OSS fam
    Ant Wilson@AntWilson sur X
  • This platform's open-source nature and flexible licensing are a developer's dream. Self-hosting and white-labeling empower personalization and seamless integration.
    Ahmed Elnaggarsur Product Hunt
  • Very easy to set up and start. Connected with my Google calendar without any problem. Connecting with Microsoft gives me an error. But other than that the user interface is very good.
    Pankaj Dixitsur Product Hunt
  • 2 days of using @calcom is enough to never look back at calendly
    Anuvesh Singh@singh_anuvesh sur X
  • One of the best tools for scheduling and my favorite after so many other options tried.
    Denissur Product Hunt
  • for the love of me, why do people still use Calendly? Just today I have seen products reference Calendly while they know of @calcom It's a no brainer for me to use , their brand is amazing, cool team + they even have more compelling features 🤷
    Rotimi Best@rotimi_best sur X
  • Just gave it a go and it's definitely the easiest meeting I've ever scheduled! No context switching, no distractions, and works even better on mobile too.
    Aria Minaeisur Product Hunt

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Supercharge your sales scheduling with Cal.com workflows

Ready to automate your sales process? Sign up for free, book a live demo, or explore our sales workflow guides to see how Cal.com can accelerate your pipeline.

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